Mandom Group History

1927

12

Established Kintsuru Perfume Corporation

1932

11

Mr. Shinpachiro Nishimura appointed president of Kintsuru Perfume Corporation

1933

4

Launched Tancho Tique, a hit product which laid the foundation for future success

1951

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Featured Toshiro Mifune as a model for hair product ads Spurred a boom of using models for cosmetics ads

1958

4

Kintsuru Perfume formed a technical tie-up with a local company in Manila, the Philippines, and began operations. This marked the first step in overseas expansion

1959

4

Company name was changed to Tancho Corporation

1961

5

Mr. Hikoji Nishimura appointed president of Tancho Corporation

1966

11

Chairman Mr. Shinpachiro Nishimura passed away on November 3

1969

11

Started a joint venture P.T. Tancho Indonesia in Jakarta, Indonesia (now consolidated subsidiary PT Mandom Indonesia Tbk)

1970

6

Awarded "Excellence in Export Contributions" by the Ministry of Trade and Industry in Japan. The same recognition was received in 1971 and 1972

7

Launched the "MANDOM series," announcing 10 products in 9 categories. Featured a Hollywood star (Mr. Charles Bronson) for the first time in a Japanese advertisement

1971

4

Company name was changed to Mandom Corporation

1972

5

The plastic molding department launched in Indonesia factory

10

Established Japan Dr Renaud Cosmetics Company (now consolidated subsidiary Piacelabo Corporation)

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Launched a perfume for men called "Who's Who" and featured David Niven as a model for the product's ads

1976

3

Construction of Fukusaki Factory completed. Commenced operations

11

The aerosol factory was completed in Fukusaki factory

1978

5

Switched from distributors to direct sales

7

Launched the new GATSBY and Spalding product lines, the first time in Japan's cosmetics industry two major lines were introduced simultaneously