Top Message
We intend to evolve our Dedication to Service (Oyakudachi) and maximize corporate value by using our core business as a tool in continuing to contribute to an enriched and sustainable society through the three ESG perspectives.
Based on the founding philosophy that it has handed down since 1927, in 2017 the Mandom Group renewed the Mandom mission as one centered on a “human-oriented” policy, entrenching its raison d’être still more deeply in society and evolving it further.
We are pursuing a policy of being a “human-oriented” company, that is,
a company that envisions what only humans can do to inspire each other and creates value beneficial to them, while placing emphasis on the senses, emotions, and sensibilities unique to human beings. We aim to be a company that brings happiness and smiles to every moment of consumers’ everyday lives, thereby creating a sustainable, prosperous society.
In 2021, we devised the slogan “BE ANYTHING, BE EVERYTHING.” This new slogan embodies our determination to adopt a new method of providing Dedication to Service (Oyakudachi): standing by consumers and empowering them to overcome their unconscious biases and resignation to the status quo, live fulfilling lives, and ensure their own mental and physical well-being, as well as creating a fulfilling society by achieving both an enriched everyday life and solutions to social issues.
To realize this new Dedication to Service (Oyakudachi), Mandom has formulated a Sustainability Strategy and identified its materialities. Mandom’s materialities are organized along two axes: “Future challenges to be addressed by taking advantage of our strengths and creating value,” which relates to Mandom’s long-cultivated Consumer-led Lifestyle Value Creation that leads to consumer satisfaction; and “Issues to be addressed to realize a sustainable society and company,” which relates to solving issues that society is increasingly calling for, such as climate change and human rights issues.
To ensure that we can continue our Dedication to Service (Oyakudachi) up to and beyond our 100th anniversary in 2027, we will continuously review our list of materialities, taking into account the latest social conditions and the opinions and expectations of our stakeholders, and make reports on our progress. Furthermore, we intend to evolve our Dedication to Service (Oyakudachi) and maximize corporate value by using our core business as a tool in resolving environmental and social issues from the three perspectives of Environment, Social, and Governance.
Representative Director and President Executive Officer
