Overall Management

Research, Product Development and Marketing

1990

4
Commenced 3rd 3-year Middle-Range Planning
4
Started a joint venture in Thailand (now consolidated subsidiary Mandom Corporation (Thailand) Ltd.)
7
Prices revised due to abolishment of sales subsidies

1991

4
Completed construction of Mandom Tokyo Building

1992

2
Started a joint venture in the Philippines (now consolidated subsidiary Mandom Philippines Corporation)
9
Established M-ZA Corporation, a company with cosmetics procured through selective distribution

1993

1
Featured Eisaku Yoshida & Kenji Moriwaki as the new model for GATSBY
2
Construction completed on the first stage of new Head Office building. Commenced operations in the new building
4
Commenced 4th 3-year Middle-Range Planning
7
Started a joint venture in Hong Kong (now an equity method affiliate Sunwa Marketing Co., Ltd.)
9
Launched LUCIDO-L, a lineup of fragrance-free products for women
9
P.T. Tancho Indonesia Tbk listed on the Jakarta Stock Exchange (Currently the Indonesia Stock Exchange)
10
Established Guinot Japan Corporation (consolidated subsidiary), a sales company that distributes French cosmetics for esthetic salons

1994

1
Featured Takako Tokiwa as the model for LUCIDO-L
6
The second phase of the construction of a new Head Office ended, completing the construction of the building

1995

6
Mr. Motonobu Nishimura appointed president of Mandom Corporation
Established External Director
8
Setting the casual day

1996

2
Featured Masahiro Motoki as the new model for GATSBY
4
Commenced 5th 3-year Middle-Range Planning
Established Beaucos Corporation (consolidated subsidiary), that imports and processes cosmetics for group companies
Launched "Mandom World", the Group's website on the Internet
12
Started a joint venture in China (now consolidated subsidiary Zhongshan City Rida Cosmetics Co.,Ltd)

1997

1
Started a joint venture in Malaysia (now consolidated subsidiary Mandom (Malaysia) Sdn. Bhd.)
4
Established Konan Service Corporation (now mbs Corporation)

1998

8
Repurchased 1.7 million shares of Mandom common stock

1999

1
Launched System E/O, a line of skin treatment for women with sensitive skin through mail-order sales
3
Achieved JPY 10 billion sales of GATSBY products, a first in the Japanese cosmetics industry for men's products
4
Commenced 6th 3-year Middle-Range Planning
8
Started a joint venture in Korea (now consolidated subsidiary Mandom Korea Corporation)