Overall Management
Research, Product Development and Marketing
1980
- 4
- Switched from direct sales to distributors
- 8
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Mr. Ikuo Nishimura appointed president
1981
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Featured Kenichi Hagiwara as a model for GATSBY
1982
- 4
-
Commenced Mandom Corporation's 1st 5-year Middle-Range Planning (MP Project)
- 9
-
Commenced sale of Pagliacci lineup through beauty salons throughout Japan
- 10
- Launched Pixy in Indonesia
1983
- 4
-
Introduced new CI system. Changed company logo
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Featured Yusaku Matsuda as the new model for GATSBY
1984
- 4
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Adopted information card system
- 7
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Introduced Pucelle My Lip, the company's first product geared to the women's cosmetics market
1985
- 2
- Established Mic Corporation
- 3
- Launched Hi Funk GATSBY series of men's hair foam and other products
1986
- 1
- Established External Corporate Auditors
- 9
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Completed construction of a factory specializing in aerosol products at the Fukusaki Factory
1987
- 4
- Commenced 2nd 3-year Middle-Range Planning
- 11
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Launched women's cosmetic item Pixy Moisture Lipstick in Indonesia
1988
- 2
- Started a joint venture in Singapore (now consolidated subsidiary Mandom Corporation (Singapore) Pte Ltd)
- 11
- Mandom Corporation shares traded on the over-the-counter market Issued 500,000 shares, increasing capital
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- Featured a-ha as the new model for GATSBY
1989
- 3
- Received ECO Mark certification to foam products from the Japan Environment Association
- 9
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Introduced LUCIDO, a lineup of fragrance-free men's cosmetics products, unprecedented in the industry
- 9
- Japan Doctor Renaud Cosmetics Company changed its name to Piacelabo Corporation
- 12
- Started a joint venture in Taiwan (now consolidated subsidiary Mandom Taiwan Corporation)